StopBox USA is a company that manufactures and sells the StopBox®, a portable instant-access handgun retention device. This device is designed for quick and secure access to a firearm without the use of batteries, electronics, or external keys. It features a hand gesture code lock that is instinctive to use even in the dark and under stress, ensuring that the firearm is secure yet accessible when needed. The StopBox is made in the USA and is targeted towards gun owners who prioritize both security and rapid access .

Goal:

Increase AOV and decrease CAC across the board.

Speed & Performance:

The performance and speed of this page currently stand at 90. The goal is to increase the average order value (AOV) for this product by conducting tests on this landing page.

Branding:

We crafted our latest landing page with a blend of artistry and precision using Figma for the design and Pagedeck for construction. This seamless integration not only reflects our brand’s essence but also optimizes user experience, captivating and converting with every click.

Conversion Rate Optimization (CRO) and Copywriting:

Our copywriting strategy zeroes in on the core attributes of the StopBox Pro product and its growing popularity. We spotlight how users are integrating Waver into their home workouts, emphasizing its features designed to foster healthier habits. To enhance credibility and appeal, we've incorporated social proof and striking visuals. Additionally, we've streamlined the buyer’s journey by including a direct purchase option right on the landing page, making it easier for visitors to make the leap from browsing to owning a StopBox Pro Case.

Content Optimization:

Our landing page strategy for the StopBox Pro Case is laser-focused on engaging potential customers who have yet to purchase. We highlight the distinct advantages and innovative features of the StopBox Pro Case, demonstrating its superiority in securing firearms with quick access. By incorporating targeted messaging aimed at first-time buyers and incorporating persuasive calls-to-action, we aim to convert interest into sales. The page is also optimized for retargeting campaigns, ensuring that visitors who haven’t made a purchase are reminded of the StopBox Pro Case's unique benefits, nudging them towards making a decision.

User Experience (UX) Improvements:

While we haven't introduced major changes, we've refined the aesthetics of the landing page to align closely with StopBox USA's branding. We've carefully selected fonts and colors that convey a sense of comfort and ease, reflecting the user experience of the StopBox product. The use of light, welcoming colors creates an inviting atmosphere for visitors as soon as they arrive on the page. This thoughtful design approach reinforces the brand image and enhances the overall user experience, making it feel more accessible and appealing.

Customer Feedback:

Working with Rubens and his team was a fantastic experience! Our landing page exceeded our expectations and was delivered on budget. The team's professionalism and efficiency made the whole process smooth and enjoyable. We're thrilled about launching the page and can't wait to see the results. If you're looking for fast, friendly, and reliable service, these guys are top-notch—definitely a 5-star experience!

Stay tuned, as we'll be sharing the performance updates soon.