Lifepro Fitness is a company that focuses on fitness and wellness products designed to help individuals achieve their health goals effectively from home. The company was founded by two individuals who, after experiencing ACL injuries, were motivated to create a support system for people facing similar fitness and recovery challenges. Lifepro offers a wide range of products including vibration plates, massage guns, and red light therapy devices, emphasizing user-friendly features and robust support systems​ (Lifepro)​.

Goal:

Drive conversions to the Waver Vibration Plate Product.

Speed & Performance:

Performance and speed for this page is at 90. They are looking to generate a higher AOV with this product by testing this landing page out.

Branding:

We did the whole landing page branding on Figma and built it on Pagedeck.

Conversion Rate Optimization (CRO) and Copywriting:

Copywriting was very much based on their product itself and how people are using Waver nowadays, its features and also how enhance people to have a healthier habit of working out at home. We added social proofs, appealing visuals and an option to buy in the landing page.

Content Optimization:

Very focused on Waver specially, with the idea of being very targeted to people to who haven't bought this product yet, so when they do retargeting campaigns they are targeting the non-buyers.

User Experience (UX) Improvements:

We haven't made improvements essencially, but we did the fonts, colors, and brand image around Lifepro Fitness branding, with a feeling of comfort, easyness when using the product, and we also used very light colors so when people get into the page, it feels welcoming.

Customer Feedback:

As CMO of Lifepro Fitness, I highly recommend Fernifyx. They've put together some landing pages for us that look stunning. We are looking forward to seeing the results of those pages.

We will be posting performance here soon.