Colorado Ski Chairs is a company that specializes in repurposing retired ski lift chairs into unique furniture pieces. They transform these chairs into items like benches, swings, and bar stools, often retaining the original character and charm of the ski resort aesthetic. Their products offer customers a way to bring a piece of the mountains into their homes or outdoor spaces while also promoting sustainability through the upcycling of materials.

Goal:

Drive conversions to the set of 4 chairs products.

Speed & Performance:

They want to drive more conversions to their chairs category at the moment, so they were looking for experts to help them see what product is going to be the winner in the set of 4 chairs category.

Branding:

We did the whole landing page branding on Figma and built it on Pagedeck.

Conversion Rate Optimization (CRO) and Copywriting:

We used best practices here and tried to have everything above the bold so people have a smooth experience with the landing page. We anchored the CTAs in the page to take people to the Shop Now button, which takes them to the bottom of the page and also to the category of the set of 4 chairs.

Content Optimization:

We've optimized the content to make sure that the copy, and landing page structure is targeting their audience at the time of launching paid campaigns on Google Ads.

User Experience (UX) Improvements:

We made sure that the landing page was optimized for mobile and desktop, and we used the listicle landing page type for this one, so we could educate the customers before they decided to buy something from the website. We will be posting here soon the results of the landing page.

Customer Feedback:

We had a great experience working with Rubens and his team. Our landing page came out beyond our expectations and stayed on budget. Everyone is excited to get it up and see the results.   These guys are the best.  Fast, friendly and reliable. 5-stars!!

We will be posting performance here soon.